Web3 Growth & Marketing Lead (Solana Ecosystem Preferred)

We are seeking a Web3 Growth & Marketing Lead with deep expertise in driving user acquisition, engagement, and retention across crypto ecosystems — especially on Solana. The ideal candidate has led multiple token launches, built and scaled active Web3 communities across X, Telegram, and Discord, and executed data-driven growth strategies using advanced analytics and marketing automation tools. You’ll be responsible for end-to-end growth operations, lifecycle marketing with full compliance, and maintaining brand integrity in a fast-evolving crypto landscape.

Experience 4-6 yrs

No of Openings 2

Location Remote/Bhubaneswar

Shift US Shift

Job Description

Core Requirements

  • 4+ years of proven Web3/Crypto growth experience, including 2+ successful token launches (Solana experience strongly preferred).

  • Expertise in managing X (Twitter), Telegram & Discord communities, AMAs, KOL partnerships, and community health.

  • Strong Lifecycle & Email Marketing knowledge with compliance (GDPR, CAN-SPAM, CASL). Hands-on with Braze, Customer.io, Iterable, or HubSpot.

  • Analytics pro: GA4, Mixpanel, cohort analysis, experiment design, and on-chain analytics (Dune, Flipside, The Graph); SQL a plus.

  • Solid understanding of Tokenomics — incentives, vesting, liquidity, and behavioral design.

  • Skilled in brand safety, risk management, and handling crypto policy compliance.

  • Exceptional writing skills — from content to campaign reports.

Technical Skills

Nice to Have

  • Deep knowledge of the Solana ecosystem (Raydium, Orca, Jupiter, Anchor).

  • Experience in creator economy operations and performance-based KOL programs.

  • PR & event strategy for Web3 — including analyst and conference relations.

  • Familiarity with AI/LLM campaigns, RAG workflows, and integration with IRMA Engine or similar tools.

Tool Stack You’ll Use

  • Analytics: GA4, Mixpanel, Dune, Flipside, SQL.

  • Marketing Ops: Segment, Customer.io, Braze, HubSpot, Notion, Airtable.

  • Community Tools: Discord (Wick, MEE6, Sesh), Telegram management.

  • Creative: Figma, Adobe CC, video/podcast tools, AI content with guardrails.

Preferred Qualification

  • Bachelor’s or Master’s degree in Marketing, Business, Communications, Data Analytics, or related field.

  • 4+ years of hands-on experience in Web3/Crypto growth and marketing.

  • Proven track record of managing token launches and growing Web3 communities.

  • Strong understanding of crypto ecosystems (Solana preferred).

  • Proficient in data analytics tools (GA4, Mixpanel, Dune, Flipside) and marketing automation platforms (Braze, Customer.io, HubSpot).

  • Solid grasp of email compliance regulations (GDPR, CAN-SPAM, CASL).

  • Excellent communication, analytical, and storytelling skills.

  • Ability to work independently in a remote, fast-paced, and global environment.

Why Join Us

  • Competitive salary with performance incentives.
  • Night shift allowance.
  • Flexible remote working environment.
  • Opportunities for growth and skill development.
  • Collaborative and dynamic team culture.

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