We are seeking a data-driven and creative Digital Marketing Specialist to plan, execute, and optimize multi-channel digital marketing campaigns. The ideal candidate will possess a strong grasp of current marketing tools and strategies, with a passion for driving measurable results across SEO, SEM, paid advertising, social media, and content marketing. The role requires a blend of strategic thinking, technical skills, and hands-on execution to grow brand visibility, generate quality leads, and support customer acquisition goals.
Experience 4-6 Years
No of Openings 2
Location Bhubneshwar, Delhi
Shift 8:00 PM -05:00 AM IST
Job Description
Campaign Development & Execution:
- Design and execute integrated digital marketing campaigns to drive website traffic, leads, and conversions.
- Manage SEO, SEM (Google Ads, Bing), and paid media (LinkedIn, Facebook, Instagram) campaigns with a focus on ROI.
- Collaborate with content creators and designers to build compelling ad creatives and landing pages.
SEO & Content Strategy:
- Conduct keyword research, on-page optimization, and technical SEO audits to improve organic rankings.
- Oversee content marketing efforts, ensuring SEO-friendly blogs, articles, and web content are published regularly.
- Monitor and optimize backlink strategies and domain authority.
Analytics & Performance Optimization:
- Track and report key performance metrics using tools like Google Analytics, Google Tag Manager, and Data Studio.
- Perform A/B testing, conversion tracking, and performance analysis to drive continual improvement.
- Optimize campaigns based on CTR, CPC, CPA, and other KPIs to ensure maximum ROI.
Marketing Automation & Tools:
- Utilize CRM and marketing automation platforms (e.g., HubSpot, Zoho, Marketo) for nurturing and lead scoring.
- Integrate digital marketing efforts with email campaigns and lead management workflows.
Cross-Functional Collaboration:
- Work closely with the sales and product teams to align marketing campaigns with business goals.
- Collaborate on messaging, targeting, and audience segmentation to reach the right customer profiles.
