Marketing Newsletters that target key buyers
Engage With Any C-suite And Other Job Titles With An Advertising Slot In One Of Our Industry Specific Newsletters
WE DELIVER TARGETED NEWSLETTERS TO YOUR BUYERS
| B2B Social Media Advertising | GCN | ||||
|---|---|---|---|---|---|
| Ease of use | Not straightforward due to multiple options – CPC, CPM, CPA | Not straightforward due to multiple options – CPC, CPM, CPA | Yes. Clear and concise. | Not straightforward due to multiple options. | Yes, and simple too. |
| ROI | Cost per lead can be high if you get the targeting wrong. Can be totally ineffectual in extremely competitive marketplaces. | Questionable. | #1 Method for B2B advertising and works well with great ROI if the Ad is well thought out and is part of recurring marketing strategy. | Works brilliantly for B2C and for some B2B industries. Does it work for everyone and deliver a great cost per lead that converts into business? Questionable. | Cost-effective way to reach the right people who can buy your products and services. They read an industry-specific newsletter delivered once a week featuring your Ads. |
| Targeting | Great for B2C, impact of B2B questionable due to target market not having a FB presence. | You can implement blogs, post, LI home page, and link everything together due to target market not having FB presence. | If LinkedIn is the best of the rest, then this is SUPERB. You reach out to only those people who represent your target audience or are decision makers for your specific vertical. | You can filter down and get to the key decision makers for your specific vertical – as long as they are on Twitter. | If LinkedIn is the best of the rest, then this is SUPERB. You reach out to only those people who represent your target audience or are decision makers for your specific vertical. |
| Understandable Cost Plan | Depends on keyword selection. | Yes and No. Multiple options to choose from. | Yes. Two main options. | Yes and No. Multiple options to choose from. | Yes. 2 plans to choose from – Featured or Recommended Ads. |